Check out Men’s Services at Heatwave

June 22, 2015

More men are checking out salons for traditional services and a little bit of pampering too!  We cater to all genders here at Heatwave and our stylist can provide you with cut, color, and even hot shave services.  Call for more information.

hot shave

More men are venturing into salons and spas; Younger males finding their way into pampering through social media

Fifty-eight percent said they’d gone for a mere haircut. But among males aged 18-34, 25 percent said they had gone for a manicure or pedicure, and 20 percent had treated themselves to a facial.

NEW YORK DAILY NEWS
Friday, July 27, 2012, 11:54 AM

Men still make up a small portion of salon customers in the United States, but their numbers are growing, especially in the 18-34 age group, a global market research group said.

In a report aimed at the salon industry, Mintel said Tuesday that 52 percent of the men it surveyed had gone to salons, which it broadly defined as anything from a luxury spa to a corner barber shop.

Fifty-eight percent said they’d gone for a mere haircut. But among males aged 18-34, 25 percent said they had gone for a manicure or pedicure, and 20 percent had treated themselves to a facial.

“The men’s market is growing, although it’s (still) a small portion” of the overall market for beauty health and services, said Amy Ziegler, global personal care analyst at Mintel in Chicago.

She attributed the trend in part to a growing number of male-specific salons — often promoted through social media — “that are not so scary, and less intimidating” than traditional, female-oriented establishments.

“The men who are engaged (with going to salons) are very engaged. You can call them your ‘metrosexual’ men who are very concerned with their appearance,” Ziegler added.

“But I think there’s still that portion of men who may not have been interested, but who are hearing about them, and who are willing to try… and then think, ‘This isn’t so bad’ — and they’re going back.”

Continue reading at http://www.nydailynews.com/life-style/men-venturing-salons-spas-younger-males-finding-pampering-social-media-article-1.1123130




No Comments »

No comments yet.

RSS feed for comments on this post. TrackBack URL

Leave a comment